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Meet the Team


Louise Elstone

Regional Manager

Louise has worked with Cycle Experience since 2014 and leads our operations in the South of England. She is a National Standards Cycling Instructor Trainer, Balanceability Instructor Trainer, Breeze Ride Leader, sports coach and personal trainer.   In addition, Louise has over 20 years of commercial experience, with a decade in sport and active leisure.

Louise works closely with her council contacts to ensure that the annual Bikeability funding is maximised and that each programme, designed to increase cycling competence and confidence, is promoted effectively to parents, school children and young adults. She is also responsible for Quality Assurance and the Continuing Professional Development (CPD) of Instructors in the South of England.

Louise is based at the Cycle Experience Cycle Centre in West London and holds an Enhanced DBS certificate, is a qualified First Aider and has had Safeguarding training.

In her spare time, Louise has been a Gamesmaker for the 2012 Olympics, is currently a school governor and regularly volunteers for charities Crisis and Hearing Dogs.



Ian Perkins

Cycle Centre Co-ordinator

Ian joined Cycle Experience in 2016 and brings with him a wealth of retail customer service and operational experience from the cycling sector. Ian supports a wide range of cycling programmes across the South of England from our well-equipped Cycle Centre in West London.

A passionate cyclist who commutes daily by bike, Ian is a fully qualified Cytech Cycle Mechanic and National Standards Cycling Instructor.  In support of his role, Ian holds an Enhanced DBS certificate, is a qualified First Aider and has had Safeguarding training.

Ian specialises in bike fleet acquisition, maintenance, management and logistics. He can offer expert advice and guidance to parents and on new and used bike purchase, maintenance and recycling.

In his spare time, Ian is a huge fan of off-road cycling.  He has been leading local off-road night rides for over 15 years and loves getting others involved. He can also be spotted on his tandem, taking part in big charity rides.



Kelly Koya

Regional Assistant

Kelly joined Cycle Experience in 2015 after a career break and expertly manages a wide range of highly successful cycling and walking programmes both within and outside London.  In addition to being a busy working mum with four teenage children, she is also a National Standards Cycling Instructor, Balanceability instructor, Breeze Ride Leader and a Level 2 British Cycling coach.

She uses her excellent communication and administration skills to manage Bikeability courses at schools and implement holiday course programmes in community settings across the borough. Kelly also supports Louise with Instructor Quality Assurance and CPD.

Kelly holds an Enhanced DBS certificate, is a qualified First Aider and has had Safeguarding training.